But if it's used incorrectly by clubs and their members it can have a negative effect.
Feeling adventurous? Why not try free apps for clubs.
We have have some great tips and don't forget to check out the social media resources.
Club case studies
There are many sporting clubs and associations in WA that have jumped on board the social media bandwagon. We spoke with four clubs about what they have experienced so far in their dealings with social media (Facebook and Twitter in particular), and
you can see what they had to say on the following case studies: