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In 2012, the department assessed information gathered from five years of independent annual surveys to get a better picture of the cultural groups in WA. This study segmented our population into five groups according to participation in and attitude towards culture and arts.

• Supporting Government investment in the arts
• The benefits of exposure to the arts in school programs.
• The idea that the arts make us feel good and help us understand our culture.

Additionally:

• The Advocates and the Culturalists showed the greatest levels of involvement in arts activities.
• The Casuals show the greatest potential for increased activity in attendance at arts performances and events and are likely to be influenced by social media and digital marketing.