Page title

Vision

A vibrant, booming and sustainable creative ecosystem that celebrates and supports the highest ambitions of creative endeavour. Our cities and regions are the best places to live, work and learn because everyone can participate and benefit from culture, art and creativity.

Strategic priorities

Strengthen the creative, cultural and arts sector

Share stories and celebrate place

• support the creative, cultural and arts sector to tell and share our unique stories in new ways
  
• share our stories with each other and in global markets
  
• ensure we have fit-for-purpose spaces for creative activity and presentation
  
• grow community and creative industries participation in state tourism, event and trade strategies.

Increase access and participation for all Western Australians

• reduce barriers to creative, cultural and arts participation including cost, physical and digital
  
• improve the quality, quantity and accessibility of creative offerings so cities, towns and communities are activated year-round
  
• grow support for Aboriginal arts and cultural practice across WA
  
• promote the wellbeing aspects of creative, cultural and arts participation.

Spotlight communities

Young people

Grow young people’s participation and pathways for our creative future.

First Nations peoples

Centre the participation and leadership of Aboriginal people.

Regional and outer metro

Recognise and build on the unique strengths and needs of outer metropolitan and regional communities.

Outcomes

• Social impact: Community connection, improved wellbeing and mental health
• Cultural impact: Strengthened cultures and enhanced liveability
• Sector development: Increased cultural vibrancy and participation in creative, cultural and arts activities
• Economic growth:Productivity, creative industries exports and cultural tourism income are increased
• Job growth: Growth in employment and skills in the creative, cultural and arts sector